Comms Work — Maya Wise

Multimedia Campaigns

From concept and messaging development to digital engagement strategy and results measurement, I lead thoughtfully executed campaigns that generate new audiences and move people to action.

*Dishes of the Diaspora*, KQED

For the launch of a new digital pilot series, I led brand development and created an extensive cross-platform promotional package. The first episode received over 28K views on YouTube and generated interest from corporate sponsors.

Campaign Work Samples

Brand Journalism

I produce journalistic stories for companies that raise the profile of lesser known diseases, give voice to patients and their unique experiences, and explain new scientific developments. See links to sample work below.

Much More Than Itchy Skin: Living With Atopic Dermatitis

BTK protein: The good, the bad and the ugly

Decoding the Immune System’s Secrets: Inside the Discovery of a New Medicine

Gone Rogue: What Happens When Cells Say the Wrong Thing

Seeing Clear: What the Future Holds for Psoriasis

A Physician's View: Facing the Challenges of Treating AML

Executive Thought Leadership

I work closely with C-suite executives to develop their unique voice and content strategy for social media and online articles.

In the span of two years, I helped one executive build a thought leadership platform on LinkedIn and Twitter, increasing his followers on LinkedIn by 128% and building an engaged audience of customers and potential partners.